AI and SaaS
A sign-up is not a sale. Optimise for payment.
AI and SaaS growth abroad means optimising for paid users, not sign-ups: high-intent Search and PMax bring users in, and first-party data plus payment events teach the ad system who actually pays.
From cold start to global scale, across subscription tools, apps and B2B SaaS.
Core KPIs
Payment rate, CPA, LTV
Main channels
Search, PMax, Demand Gen, AI SEO
Representative clients and results
Growth blockers
Lots of sign-ups, few payers
Free users degrade what the ad system learns.
Too many markets, budget spread thin
25 markets at once, none of them gaining traction.
In-app payments never reach the ad platform
The web-to-app conversion path is broken.
Product ships faster than creative
New features launch without demo videos to run.
The Bridge playbook
- 01
High-intent Search and PMax
Campaigns split by feature, competitor and use-case terms; PMax extends global reach.
- 02
Narrow the markets, then scale
Find the markets with the best ROI first, and expand only once they are proven.
- 03
First-party data and payment events
Customer lists and payment events fed back so the system learns from paying users.
- 04
Web2App attribution
Close the attribution gap from web to in-app payment.
- 05
Demand Gen and AI SEO
Demo videos and re-cut creator content fill the top of funnel while AI search visibility grows.
These are common starting combinations; the actual plan is set after the growth audit, by product, market and budget.
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