AI creative tools · Global
OpenArt.ai: Three months to bend a global AI platform's subscription curve upward
+136%
subscription conversions
The challenge
OpenArt needed quality paid subscribers worldwide, not cheap clicks, in a fiercely contested AI tools category.
Our approach
We captured high-intent searches like AI image generator with a Search plus Performance Max structure, then compounded gains through relentless copy testing, negative keyword management and budget reallocation.
Results
- Conversions up 136%
- Click-through rate up 73.6%
- Conversion rate up 22.2%
- ROI target achieved within three months
Results are based on Bridge Marketing project records.