AI financial research platform · United States, Europe
Intellectia.AI: Three focused US search lines took subscriptions 5× in two quarters
5×
subscription growth
The challenge
The product's first quarter at full market launch hit a cold start, with both subscription growth and payment rate below target.
Our approach
Search split into three themes — trading tools, stock picks, stock analysis — focused on high-intent US users; YouTube and Display launched at quarter-end to build trust; monthly Customer List uploads expanded high-value lookalike audiences.
Results
- Subscriptions up 5× across two quarters
- Branded search volume up 184%, clicks up 3.5×
- Payment rate rose from under 5% to about 45%
- Early stage: after markets were narrowed from 25+ to 7, new users were up 150% in a month and acquisition cost down 45%
Results are based on Bridge Marketing project records.