AI career assistant · United States
Jobright.ai: Rebuilt data and first-party keyword mining tripled subscriptions in two quarters
3×
subscription growth
The challenge
The core 'product feature' campaign had a payment rate stuck under 3%, keyword expansion had stalled, and new-user scale was capped.
Our approach
Rebuilt tracking and attribution, blended first-party user data with Google AI to mine high-potential keywords, then launched Demand Gen on re-cut creator videos to fill the top of funnel.
Results
- Feature-term campaign payment rate rose from under 3% to 7–9%, beating the best branded-term campaign on record
- Total subscriptions up 3×, account-wide payment rate up 4×
- Branded search volume up 22%
- Early stage (3 months): conversions up 83.8%, conversion rate up 101%, cost per conversion down 16%
Results are based on Bridge Marketing project records.