B2B export and manufacturing
Few enquiries, long decision chains: fix the enquiry page first
B2B exporters and manufacturers win overseas enquiries by first making enquiry and product pages trustworthy to foreign buyers, then using precise search split by model and buying scenario, LinkedIn and PMax.
Going from one enquiry in months to dozens a month is rarely a budget problem.
Core KPIs
Enquiry volume and quality
Main channels
Search, LinkedIn, PMax, SEO
Representative clients and results
Growth blockers
Months of sporadic enquiries
Broad keywords, imprecise traffic.
A website that reads like a catalogue
Enquiry paths are hidden and overseas buyers don't trust it.
Long decision chains and cycles
One ad touch rarely closes a partnership.
No brand awareness abroad
No media or industry endorsement.
The Bridge playbook
- 01
Precise search terms and remarketing
Split by product model, application and procurement terms.
- 02
LinkedIn and PMax for reach
Reach decision-makers by title and industry.
- 03
Enquiry and product page rebuild
Trust signals and enquiry paths improved page by page.
- 04
SEO, trade shows and industry PR
Long-term organic traffic and industry trust.
These are common starting combinations; the actual plan is set after the growth audit, by product, market and budget.
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