Finance and fintech
Under strict regulation, trade content for trust
Finance and fintech acquisition under strict regulation trades content for trust: compliant landing pages, search plus YouTube education, and real CRM account openings and deposits as the only optimisation target.
Serving licensed firms including Pepperstone, Eightcap and Vantage; real account openings and deposits in the CRM are the source of truth.
Core KPIs
Cost per qualified lead, accounts and deposits
Main channels
Search, YouTube, PMax, Microsoft Ads
Representative clients and results
Growth blockers
Niche product, hard-to-reach audience
The CFD and FX investor pool is small.
Strict ad policies
Account restrictions and rejected creative are routine.
Plenty of leads, poor quality
A wide gap between form fills and real accounts.
No local team
Unfamiliar audiences and channels stall expansion.
The Bridge playbook
- 01
Compliant landing pages
Localised per market to meet platform and regulatory rules.
- 02
Search plus YouTube education
Video series built around trading scenarios to establish expertise.
- 03
Free courses and tools for lead capture
Time-limited free courses lower the barrier to convert.
- 04
CRM data as the source of truth
Account and deposit events fed back to optimise for real value.
- 05
Fallback channels
Shift to Microsoft Ads and TikTok when accounts are restricted.
These are common starting combinations; the actual plan is set after the growth audit, by product, market and budget.
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