Currency exchange · Australia
Changjiang Currency Exchange: A newcomer to market leader in months
4×
branded search vs no.2
The challenge
The market was already held by mature exchange companies when the brand launched.
Our approach
Every Australian Chinese person eventually needs currency exchange, so we went for total brand coverage: YouTube video first, display support, until exchange means Changjiang.
Results
- Became the market share leader in Victoria and nationally within months
- Branded search volume over 4× the second-ranked competitor
Results are based on Bridge Marketing project records.