Financial services · Australia
MyCashOnline: Low-quality leads fixed at the root, CPA down 91.7%
-91.7%
cost per acquisition
The challenge
Persistent low-quality leads that never became valuable customers.
Our approach
Website revamp for the conversion journey, intent-driven search plus Performance Max, offline conversion tracking and first-party data signals activated.
Results
- Leads up 52.8%
- Cost per acquisition down 91.7%
- Average conversion value up 36.12%
Results are based on Bridge Marketing project records.