Global trading platform · sports sponsorship tie-in · Asia Pacific: Macau, Malaysia, Thailand
Pepperstone × UFC: A UFC sponsorship tie-in reached 2.65M+ through 20 creators
2.65M+
total creator reach
The challenge
Pepperstone's UFC sponsorship needed to extend from the live event to a wider Asia Pacific audience, building brand awareness and engagement across sports and trading communities.
Our approach
At the Macau event, a Malaysian professional MMA fighter and creators were brought on-site for behind-the-scenes Instagram and TikTok content; 19 creators across sport, fitness, lifestyle and entertainment in Malaysia and Thailand ran localised giveaway content; Bridge managed creator selection, on-site logistics, production and the whole programme.
Results
- 20 creators in total reached 2.65M+, with 3.05M+ views and 50K+ engagements
- Macau alone: 54K reach, 249K views; Malaysia and Thailand: 2.6M reach, 2.8M views, 42K engagements
Results are based on Bridge Marketing project records.