Smart pool robots · Australia
WYBOT: PR plus creators put a challenger brand on the main stage
1M+
unique reach
The challenge
Against the category leader, WYBOT had one summer to penetrate Australia and win trust.
Our approach
Mainstream authority (7News and The Australian) for trust, tech media reviews for proof, creator content for action, all timed to Black Friday and Christmas gifting.
Results
- 1,000,000+ unique reach including 7News prime-time audiences
- 7 creators, 18 pieces of content, 833K impressions and 7,691 clicks
- Clear lift in traffic, engagement and product enquiries
Results are based on Bridge Marketing project records.