Consumer electronics · Australia
Eufy and Soundcore (Anker): A small-budget creator strategy with textbook ROI for two Anker brands
1.25M
combined impressions
The challenge
Limited budget, pure organic content, maximum site traffic for outdoor lighting and audio products.
Our approach
Larger creators with proven traffic accessed through Stories to reach their most engaged followers, assets repurposed into long-form and Reels; the proven playbook then repeated for Soundcore.
Results
- Eufy: 4 creators, 750K impressions, 8,000 organic clicks, 4% engagement
- Soundcore: 3 creators, 500K impressions, 6,000 clicks, 6% engagement at $1.50 CPC
Results are based on Bridge Marketing project records.