AI fashion design platform · United States
LookFashion: Professional design terms filtered out noise, nearly tripling paid subscriptions
+194%
paid subscriptions growth
The challenge
The US professional fashion design market is mature and narrow. Early traffic was flooded with casual photo-editing searches, with low willingness to pay and high acquisition cost.
Our approach
Bid on professional design terms like 'AI fashion design' and 'fabric print', excluding casual photo-editing searches; used working-scene creative — sketch-to-garment renders — to scale PMax; fed back deep-funnel events like core generations and commercial-file downloads; retargeted highly engaged non-payers with Pro commercial rights as the hook.
Results
- Paid subscriptions up nearly 3× (+194%), monthly revenue up 57%
- Cost per purchase (CPP) down 62%
- Design downloads and generations up 98%
Results are based on Bridge Marketing project records.