AI interior design app · United States
Collov.ai: A Web2App attribution fix for iOS delay cut CPA by 50%
-50%
CPA down
The challenge
Acquisition hit a wall: no real-time attribution, budget hard to optimise, CPA stuck high; iOS campaign counts were capped, Google UAC had no keyword targeting, and multi-country personalisation couldn't scale.
Our approach
Deployed Web2App real-time event callback and keyword optimisation to solve SKAN delay, letting creative be tested and iterated fast; broke through campaign-count limits to run personalised creative across multiple countries.
Results
- Customer acquisition cost (CPA) down 50%
- ROAS up 1.5×
- Overall budget scaled to 2× its original size
Results are based on Bridge Marketing project records.