AI video creation platform · United States, Japan, Global
Flova.ai: Precision audiences and retargeting took weekly paid orders up 12× in 7 weeks
12×
weekly paid orders
The challenge
The Meta account launched with no historical conversion data. The first 23 days brought 17,000 sign-ups but only 25 paid orders, a steep drop from registration to payment.
Our approach
Split spend across the US, Japan and global, testing four creator-interest audience sets; added a Purchase-objective campaign to concentrate budget on paying users and switched on Lookalikes; retargeting recovered users in Japan's longer decision cycle; kept testing feature videos on new models, keeping the highest-converting creative.
Results
- Weekly paid orders rose from about 7.6 to 91 in roughly 7 weeks
- Orders per $1,000 spend rose from 4.8 to 71.7
- Sign-up cost fell from $0.31 to $0.19
Results are based on Bridge Marketing project records.