AI desktop assistant · India, Southeast Asia, Middle East
Vida: Rebuilding the account by market cut sign-up cost by 95%
-95%
sign-up cost down
The challenge
Early campaigns used maximise-clicks and maximise-conversions bidding spread thin across multiple markets, keeping per-sign-up cost high and capping growth.
Our approach
Rebuilt Search and Performance Max in market-specific tiers, pausing every old campaign; switched to tCPA bidding on web sign-ups as the primary conversion, with tiered cost targets per market; uploaded sign-up lists via Customer Match to feed PMax high-value audience signals; shifted budget toward the best-performing markets once tCPA stabilised.
Results
- Budget scaled roughly 6× during the ramp-up while sign-up cost fell about 95%
- Click-to-sign-up conversion rate rose about 4.6×
- Steady-state weekly sign-ups reached 14× the baseline
Results are based on Bridge Marketing project records.