International logistics · global sport · Australia (Melbourne Grand Prix)
DHL × Formula 1: Hosted the joint DHL and F1 media conference at the Melbourne Grand Prix
22 years
F1 official logistics partner
The challenge
A global logistics brand needed to turn its capability into a story media could understand and report, on the stage of a global sporting event like the Melbourne Grand Prix.
Our approach
Hosted the joint DHL and F1 media conference on-site at the Melbourne Grand Prix; arranged exclusive pit-lane access and a major pre-race AFR interview. DHL moves 1,200 tonnes of freight each season across 21 countries and 24 races on 5 continents.
Results
- Four outlets on the ground: ABC, Nine, Ten and The Age
Results are based on Bridge Marketing project records.