Issues management · class action · Australia
LPF Group (litigation funder): Sustained national media coverage around the ANZ class action
17,000
mortgage-holder plaintiffs
The challenge
The litigation funder needed to keep public and media attention on the issue after ANZ chose to keep contesting it even as CBA had already settled a comparable claim.
Our approach
Worked with lawyer Scott Russell and litigation funder LPF Group to sustain coverage of the issue.
Results
- Coverage in The Australian (Max Aitchison) and AFR (John Durie's column), among others
Results are based on Bridge Marketing project records.