Listed-company earnings communications · Australia, New Zealand, China, United States
a2 Milk Company: A CEO profile and an Expo exclusive anchored a four-country earnings campaign
4 countries
coordinated media campaign
The challenge
A listed company needed its key messages to reach cross-border investors and consumer media at major reporting moments.
Our approach
Supported CEO David Bortolussi through the FY2025 annual report, the 2026 half-year report and a China Import Expo media push; a long-form CEO profile for AFR BOSS; coordinated an exclusive CEO interview with AFR's China-based correspondent on-site at the Expo.
Results
- Coverage across ABC The Business, AFR, Bloomberg, Weekly Times, NZ Herald and Sina Finance
Results are based on Bridge Marketing project records.