Sports marketing · dairy brand · Australia
a2 Milk × Australian Open: Brokered a two-year deal making a2 Milk an official sponsor of the 2026 Australian Open
2 years
official AO sponsorship
The challenge
The brand wanted to use a top-tier sporting IP to build a deeper emotional connection with Australian consumers.
Our approach
Helped a2 Milk reach a two-year sponsorship agreement with Tennis Australia; built the story around brand ambassador Priscilla Hon, running it through prime-time radio and sports columns in parallel.
Results
- Secured a two-year official AO sponsorship
- Priscilla Hon appeared on Radio 3AW's breakfast slot, with simultaneous coverage in a senior Herald Sun sports columnist's Sunday column
Results are based on Bridge Marketing project records.