Moissanite jewellery brand · Australia
Taylor Kom: Value-tiered products and KOL re-cuts took ROAS from 2 to 5
5×
ROAS lift (2 → 5)
The challenge
Weak brand presence and low awareness made it hard to stand out in a crowded market, with ROAS stuck under 2 and growth efficiency low.
Our approach
Restructured the product line into a clearly value-tiered matrix to capture purchasing power more precisely; partnered deeply with on-brand KOLs for original video, then re-cut that footage into feed-native short videos and ran Demand Gen at scale to build awareness.
Results
- ROAS lifted from under 2 to 5×
- Sales scaled 10× in parallel, pairing brand and performance
Results are based on Bridge Marketing project records.