Outdoor living and lifestyle · United Kingdom
Outsunny: 40 creators amplified by YouTube ads drove over 5.45M total exposure
5.45M+
total brand exposure
The challenge
The brand wanted greater exposure and awareness in the UK market, but traditional creator partnerships were one-off posts with no further amplification once the content went live.
Our approach
40 UK-based KOLs ran a two-month content programme, selected by audience fit and tone, producing authentic home and garden makeover content; top-performing content was identified and banked as reusable creative; paid amplification followed through YouTube and Demand Gen.
Results
- 40 creators produced 42 pieces of content with 3.31M+ organic exposure
- Paid YouTube ads added 2.14M+ exposure, for 5.45M+ total
- Incremental site traffic up 120%
Results are based on Bridge Marketing project records.