Australian smart-home developer · Australia
Art Residence: A single landing page and YouTube ads cut acquisition cost by 56%
-55.9%
acquisition cost down
The challenge
Reaching the Chinese-Australian audience in a fiercely competitive property market: a limited audience pool and heavy competition for target keywords kept driving ad costs up.
Our approach
Designed a user-friendly single landing page with a clear call to action focused on form submissions; coached production of targeted, story-driven video with a clear CTA; YouTube ads precisely targeted the right audience, optimised continuously against the data.
Results
- Search acquisition cost fell from AUD 150 to just over 67, down 55.9%
- Leads up 61%
Results are based on Bridge Marketing project records.