Piano retail chain · Australia
Australia Piano World: A heritage retailer's digital leap: 10× online, 3× in-store enquiries
10×
online sales growth
The challenge
One of Australia's largest piano chains relied on offline sales; previous agencies could not move the needle.
Our approach
Rebuilt the site around the buying journey: lower-priced pianos convert online while premium pianos drive showroom visits. Shopping ads for online sales, Local campaigns for store traffic, search and video for full-funnel coverage.
Results
- Online sales up at least 10×
- In-store enquiries up at least 3×
Results are based on Bridge Marketing project records.